Offbeat fashion is a fictitious fashion company that sells office fashion that is classy and timeless. Only black, white, grey and tan pieces are sold, making it easy to mix and match. I created a branding system for this company, with a strong typographic logo,
a clean look, and a minimal color palette. A branding manual was created for this company.
a clean look, and a minimal color palette. A branding manual was created for this company.
Logo
![](https://cdn.myportfolio.com/b905c576db61bde8a190718bdb7cfa78/e8fa3221-2e6e-4d42-a9d5-87cdda0af027_rw_600.png?h=bb98e318fcc3cc432332f12e4c79d258)
Manual Pages
![](https://cdn.myportfolio.com/b905c576db61bde8a190718bdb7cfa78/27aaa5be-271c-49a5-8784-be01ec910e3b_rw_1920.jpg?h=ee02053fc697a01bd52056035c86fcc5)
![](https://cdn.myportfolio.com/b905c576db61bde8a190718bdb7cfa78/c03983d7-efbe-4de8-ae14-4c259ce6bcd2_rw_1920.jpg?h=14fe291678f196ad48ebe1488dd43673)
![](https://cdn.myportfolio.com/b905c576db61bde8a190718bdb7cfa78/d472a3ad-5c06-4860-aa33-b66476d1760b_rw_1920.jpg?h=4bf0fc5adbd0e8216cae8ad6d6f304c1)
![](https://cdn.myportfolio.com/b905c576db61bde8a190718bdb7cfa78/96551c04-69a7-4793-97d1-36d983692279_rw_1920.jpg?h=5f5720a147e094601c64bdbfb2981a78)