Sonnet is a Canadian based insurance company that strives to provide a streamlined and hassle free method for purchasing insurance online. When it comes to insurance, people tend to cringe just at the thought. The goal of this campaign was to show how Sonnet Insurance gets rid of the "cringe face" across all forms of advertising. Bright colors are used to portray the less intimidating and approachable company. This project was completed with a partner for the Young Ones competition.